Coach (Re)Loved

Coach launched its first-ever circular fashion program with the tagline “Wear it, love it, pass it on.” In addition to concepting and naming the program, I oversaw creative direction for (and scripted) a “Coach TV” video series of Coach (Re)Loved PSAs and commercials. (Director: Danielle Aphrodite Nemet)

I also oversaw storytelling for a special series of “littlest Coach vintage shops” that launched Coach (Re)Loved around the world IRL.